What Questions to Ask a SEO Company?
Hiring an SEO business can make a significant difference to your company’s content output and through a variety of practices, could add a significant amount to your bottom-line. However, a bad SEO company could stop you dead in your tracks. This is why vetting any SEO company is crucial, which is why you need to ask the right questions. What questions should you ask an SEO company?
Who Have You Worked for Before?
Finding a good quality SEO services company is about making sure that they come recommended by previous clients. You can always work with a brand new SEO company fresh out of the gate. But if you want to get an idea of their quality, you could always ask for a couple of examples of previous big-name clients. They should also be able to present the results achieved with those clients, as this gives you an idea if they are legitimate.
How Will You Improve Our Rankings?
If you intend on getting, not just good quality results, but great ones, the SEO company you choose needs a solid SEO strategy. The fact is that anybody can incorporate link building or use targeted keywords by conducting a simple Google search, but the hallmark of a great SEO agency is they will have a specific process that they have used countless times to improve their client’s rankings. If they aim to provide insights into using your on-page SEO by conducting an audit, or aim to build links to your website using backlinks on other web pages, this should be a good sign.
What Tools Do You Use?
An SEO company worth their salt will typically have a variety of tools to help them. There are a variety of different resources they may use, like technical SEO tools, research tools, link building tools, and reporting tools. The latter is significantly important because it will combine analytics and other SEO metrics to give you real-time insights into your SEO in comparison to other companies.
How Will You Keep Me Updated?
A good SEO company works hard at improving your website, but will also work hard to keep you updated. A good SEO company will send you regular reports, usually at the end of every month.
Do You Follow Google’s Best Practices?
As Google updates its algorithm approximately 500 times per year, SEO companies need to follow the updates and guidelines published by Google to the letter, or face penalties. If an SEO company violates the rules, the website they worked on will get penalized, not them! This is why you need to work with an SEO company that follows the rules to the letter. If you find a company that is not au fait with the golden rules of Google releases, you will see how it impacts your traffic, which could result in months, or even years, of recovery work to get your website back on track, losing a lot of clients and money in the meantime.
What Type of SEO Work Will You Do?
A good SEO company will show you how they plan to conduct their work, but SEO comprises three different areas, on-page SEO, off-page SEO, and technical SEO, and they will have a plan for all three areas. On-page consists of keywords and user experience. Off-page relates to inbound links and backlinks, and finally, the technical aspects of SEO are something that you will need to ask them about. Because something as basic as a 404 page can be detrimental to your website rankings. A strong SEO company will conduct a technical audit to focus on how your content is indexed.
Will You Work on Our Other Marketing Efforts?
Because search engine optimization is only one aspect of marketing, it is crucial for SEO companies to provide a plethora of marketing services. For example, if an SEO agency specializes in SEO they would also have experience in email marketing and PPC. They may also be able to help you create content that would improve search traffic, commonly known as inbound marketing. When you are on the hunt for an SEO company, they should have a variety of experiences under one roof.
Why Should We Hire You?
While this question doesn’t necessarily have a right answer, if they are trying to get your attention by saying they are cheaper or can get you faster results, the reality is that good SEO can take a lot of money and time to get you the results you need. The best SEO companies will refer to their track records, and point you towards their successes. SEO is a long-term investment, which is why you need to find those SEO companies who do the job right.